Top AI influencers on Instagram in 2025: 14 most followed virtual models
- BRACAI
- Oct 4, 2023
- 9 min read
Updated: Sep 1
Ever heard of an AI influencer on Instagram? These virtual models are reshaping social media, brand marketing, and even the music industry.
In short, an AI Instagram model is created by a computer using AI software. The character is then given a backstory, personality, and visuals, and acts just like a human influencer.
Unlike their human counterparts, AI influencers are available 24/7, can collaborate globally without limits, and bring a novel, futuristic edge to brand campaigns.
Why should you care?
The rise of AI influencers on Instagram has been explosive, with brands, fans, and entire industries taking notice.
Back in 2023, a survey by the Influencer Marketing Factory found that around 60% of marketers had already worked with a virtual influencer. That early adoption has since snowballed into a full-fledged industry.
According to Grand View Research, the global virtual influencer market was valued at $6.06 billion in 2024 and is projected to hit $45.88 billion by 2030, growing at a staggering +41% CAGR. Fashion, lifestyle, and entertainment brands are leading the way, but finance, travel, and fitness are catching up.
That’s a massive market with real momentum.
At the same time, new AI tools have made it easier than ever to create virtual influencers. With just a few steps, anyone can design a character, give it a unique voice and style, and launch it as a full-fledged Instagram personality.
Top 14 AI influencers on Instagram in 2025 👇🏼
Lu do Magalu – @magazineluiza
Lil Miquela – @lilmiquela
Noonoouri – @noonoouri
N A I N A – @naina_avtr
Imma – @imma.gram
Aitana Lopez – @fit_aitana
Milla Sofia – @millasofiafin
Emily Pellegrini – @emilypellegrini
Lalina – @viva_lalina
Ana Zelu – @anazelu
Shudu Gram – @shudu.gram
Kenza Layli – @kenza.layli
Rozy Gram – @rozy.gram
Mia Zelu – @miazelu
Lu do Magalu – @magazineluiza
Lu do Magalu, also known as Lu, tops the list of AI influencers on Instagram and highlights the growing significance of virtual influencers in marketing.
She was introduced already in 2003 as the voice of Magazine Luiza's e-commerce platform and has since become a cultural icon in Brazil.
With ~8.1 million followers on Instagram, Lu is now the world’s most-followed AI Instagram model.
Her content spans from unboxing videos to product reviews and software tips, resonating deeply with a vast audience. Recently, she has featured in campaigns with Dell and Google Pay, and even fronted social initiatives like the “Violentômetro Magalu” to raise awareness about gender violence, showing how AI Instagram influencers can combine commerce with cultural impact.
Lil Miquela – @lilmiquela
Meet Miquela Sousa, better known as Lil Miquela. She is one of the most famous virtual influencers on Instagram, created by Trevor McFedries and Sara DeCou.
With ~2.4 million followers, her influence is undeniable. She burst onto the scene in 2016 and quickly became a cultural phenomenon, even making Time Magazine’s “25 Most Influential People on the Internet.”
Miquela balances music and fashion. She has released singles like Not Mine and Hate Me and has collaborated with brands like Prada, BMW, and Alexander McQueen.
In 2025, she’s leaned harder into her identity as an AI music influencer, teasing new studio sessions and reflecting on her 8 years of digital stardom. She’s also spoken out about AI voice cloning — reminding fans she’s more than just an avatar.
Noonoouri – @noonoouri
Noonoouri stands out in the AI influencer world for her doll-like aesthetic. Unlike hyper-realistic AI models, she embraces a stylized, fashion-forward identity that feels closer to couture art than a digital clone of reality.
With ~497K followers, Noonoouri has carved out a strong niche in fashion and activism. She collaborates with luxury brands, campaigns for causes like sustainability, and even launched her own music career in partnership with Warner Music.
Her Instagram feed mixes editorial looks, avant-garde outfits, and bold visuals that emphasize creativity over realism. This makes her a favorite among brands seeking something more artistic and distinct from human influencers.
Noonoouri proves that AI influencers don’t need to mimic reality to succeed, sometimes, leaning into the “unreal” can be just as powerful.
N A I N A – @naina_avtr
NAINA is celebrated as India’s first AI superstar, quickly rising to fame as one of the most recognizable digital personalities in the country. With ~395K followers, she has positioned herself as a cultural icon, blending traditional Indian aesthetics with modern AI-driven storytelling.
Her recognition goes beyond social media, in 2024 she was awarded NDTV’s Who’sThat360 AI Creator Award and Midday Showbiz AI Influencer Award, highlighting her status as a pioneer in the Indian digital space.
Naina’s feed balances glamorous fashion shoots, fitness content, and cultural celebrations, often tying into Indian festivals and heritage. Whether dressed in a saree for Ganesh Chaturthi or modeling high-end couture, she connects with audiences by representing both modern India and timeless tradition.
Her influence extends to brand collaborations in beauty, lifestyle, and entertainment, making her a go-to figure for companies wanting to reach India’s growing digital-savvy audience.
Naina embodies how AI influencers can be deeply localized while still appealing globally, setting her apart in the virtual influencer market.
Imma – @imma.gram
Japan introduces the world to Imma, an AI influencer on Instagram created by ModelingCafe in Tokyo. With ~388K followers, she embodies modern Japanese aesthetics with her pink bob haircut and eclectic cultural mix.
Imma’s influence is global. She has collaborated with Lenovo, Ikea, and Magnum. Recently, she appeared on ABC News, proving how virtual influencers can cross from Instagram to mainstream media.
Aitana Lopez - @fit_aitana
Spain’s first AI fitness influencer, Aitana Lopez, has ~377K followers and a strong digital presence. Managed by The Clueless, she blends fitness, gaming, and lifestyle content with bold pink-haired styling.
Her collaborations include Nike, Bershka, and Oysho, and she monetizes exclusive content on Fanvue. In 2025, she’s showcased Barcelona lifestyle moments and Costa Brava trips, reinforcing her spot among the top AI Instagram influencers in Europe.
Milla Sofia – @millasofiafin
Milla Sofia is a 24-year-old AI girl from Helsinki with ~375K followers. Known for her elegant visuals, she is now expanding as an AI music influencer.
Her songs are live on Spotify and YouTube, and her videos mix AI fashion with original music. With millions of views across platforms, she is proving that AI generated influencers can also become recording artists.
Emily Pellegrini – @emilypellegrini
Emily Pellegrini, with ~363K followers, is one of the fastest-rising AI Instagram models. Her content leans heavily into glamour, luxury fashion, and aspirational travel.
She represents the aspirational side of AI Instagram influencers, building her following around beauty and high-end lifestyle.
Lalina - @viva_lalina
Lalina is an elegant AI fashion influencer from France. She has grown her following to ~340K, with viral posts earning hundreds of thousands of likes in 2025.
Her style mixes beauty, travel, and sophistication. She was runner-up at Miss AI 2024, cementing her place among the best AI influencers in Europe.
Ana Zelu – @anazelu
Ana Zelu, with ~266K followers, is a Mediterranean-themed AI Instagram influencer. Her content focuses on sunsets, rooftop cafés, and coastal travel aesthetics.
She is part of the Zelu duo (with Mia Zelu), making waves as AI generated influencers representing Europe’s travel and lifestyle niche.
Shudu Gram – @shudu.gram
Shudu Gram, with ~238K followers, is one of the most famous virtual models on Instagram. Created by James Wilson of The Diigitals, she is known as the world’s first digital supermodel.
Her editorial shoots redefine beauty and challenge industry norms. In 2025, she leaned further into her high-fashion role, posting AI-driven voice experiments and luxury campaigns with The Diigitals.
Kenza Layli – @kenza.layli
Kenza Layli, with ~185K followers, is Morocco’s first AI Instagram influencer. Created by Meriam Bessa at Phoenix AI, she won Miss AI 2024.
Her recent posts highlight Moroccan landscapes, traditional outfits, and modern digital art. She brings a regional identity to the otherwise global world of AI generated influencers.
Rozy Gram – @rozy.gram
Rozy Gram, with ~169K followers, is South Korea’s leading AI influencer on Instagram. She is known for her emotional expressions, earning the nickname GamSeong JangIn (“expression expert”).
In 2025, Rozy expanded her role by becoming an ambassador for Plan International Korea, using her platform for activism as well as fashion campaigns.
Mia Zelu – @miazelu
Mia Zelu, with ~166K followers, is the other half of the Zelu duo. Her content is full of travel, fashion, and golden-hour photography across Greece and Croatia.
As a rising AI Instagram model, Mia complements Ana Zelu with playful captions and audience engagement, making the Zelu sisters a strong emerging brand.
Inactive or rebranded AI influencers on Instagram
To keep this list relevant, we only include active Instagram AI influencers. Profiles are moved to the “inactive” list if they meet any of these criteria:
No new Instagram post in the last 90 days
Handle removed or changed
Main activity shifted off Instagram
Here are some well-known AI influencers we’ve chosen not to include in the main ranking:
K/DA - @kda_music: inactive since 2020
Thalasya - @thalasya_: inactive since 2020
Qai Qai - @realqaiqai: still online, but not active and different from human-like AI influencer models
Bermuda - @bermudaisbae: inactive since 2020
Leya Love - @leyalovenature: Instagram handle not available as of today
Kyra - @kyraonig: last post on March 29, 2025
By maintaining these rules, we make sure the list of top AI influencers on Instagram stays focused on creators who are active, visible, and shaping today’s landscape.
Get your own AI influencer
As you explore the world of AI influencers on Instagram, why not consider creating one for your own brand?
The benefits are clear:
Full control over messaging and visuals
Always available, no scheduling conflicts
Lower cost compared to human influencers
Unique, futuristic branding angle
Our AI influencer process consist of four simple steps:
Create a backstory of AI influencer
Establish the content strategy
Create content
Execute promotional activities
Want our help? Simply send us an email to get started.
Ethical considerations of AI influencers
The rise of Instagram AI models also brings ethical challenges.
Transparency: Followers must know if they are engaging with a computer-generated influencer, not a human.
Accountability: Unlike human influencers, the teams behind AI characters may not always face direct public scrutiny. It’s important to hold creators to the same standards of responsibility.
In short, as AI reshapes digital marketing, ensuring fairness, clarity, and trust is critical.
Future of AI influencers
Looking ahead, AI influencer marketing is only set to grow. Here’s what to expect:
More AI influencers: AI lowers barriers, allowing anyone to launch a digital persona.
Brand-owned AI influencers: Companies will increasingly create custom influencers aligned with their niche.
Lower costs: More supply will drive down campaign prices.
Content quality race: Standing out will require originality and depth.
Clearer human vs. AI split: Human influencers may emphasize authenticity to differentiate themselves.
Cross-industry expansion: From fashion to gaming to travel, AI influencers will find new roles.
Ethical focus: Balancing creativity with transparency will stay crucial.
The future is a blend of human creativity and AI innovation, with new opportunities opening across industries.
Conclusion: AI influencer Instagram
The line between the virtual and the real is blurring fast. Instagram AI models aren’t just novelties; they are shaping branding, entertainment, activism, and culture.
With their global reach, 24/7 availability, and futuristic appeal, AI influencers challenge traditional norms while offering brands new creative power.
As technology advances, expect even more sophisticated digital personalities, bringing fresh perspectives, bigger opportunities, and new ethical questions.
FAQ
What is an AI influencer?
An AI influencer (also called a virtual influencer) is a digitally created character powered by AI and CGI. They exist only online, usually on platforms like Instagram, TikTok, and YouTube, where they engage audiences, promote brands, and create content, just like human influencers.
Who is the most followed AI influencer on Instagram?
Lu do Magalu with 8.1M followers.
How are AI influencers created?
AI influencers are made by generative AI image tools such as Midjourney and Leonardo AI.
The process typically includes
Designing the influencer’s look and personality
Building a backstory and brand identity
Generating consistent images or videos
Launching and managing social media profiles
This mix of AI technology and storytelling brings the virtual persona to life.
Are AI influencers real?
Not biologically, but their online influence is very real. AI influencers can attract millions of followers, land global brand deals, and even shape trends in fashion, music, and lifestyle.
Who creates AI influencers?
AI influencers are often the brainchild of tech companies, artists, and digital creators who use advanced CGI and AI technologies. Some AI influencers are created by dedicated teams while others may be the passion projects of individual artists. Feel free to contact us if you need help to get started.
How do brands benefit from collaborating with AI influencers?
Brands can tap into the unique audiences of AI influencers, which often consist of tech-savvy and forward-thinking individuals. Moreover, AI influencers are not constrained by physical limitations, enabling global collaborations without geographical restrictions. They also offer a novel and futuristic edge to brand collaborations, making them stand out in today's crowded marketing landscape.
Do AI influencers have emotions?
They can simulate emotions through captions, voice, or animations — but they don’t feel or think like humans. Their “emotions” are generated by algorithms and scripts, designed to create relatability with audiences.